Marketing is an essential tool for any business – regardless of how good the product or service is, it needs marketing in order to build a clent base. The media, technology and platform environment for marketing is becoming more diverse, and more complex, with integrated channels, and so more education and training is required to understand the field. So a marketing degree has become a high demand, profitable qualification.
But what is studied in marketing online programs, what do employers expect and what jobs can you expect to get? This page provides information on these questions and also provides links to other resources and schools where you can find out more.
Since a masters degree is really needed in order to progress in this field, you should also check out a masters in marketing.
What is studied in marketing degrees?
Marketers need to start with research. So students in marketing programs online learn how to collect accurate information and analyze market potential. You also learn how to identify customer needs in different countries and cultures, and to design, develop, implement and manage effective marketing strategies to meet those needs.
Courses include: communications, mass communications, product pricing, e-commerce, advertising, public relations, telemarketing, international marketing, brand management, consumer behavior, consumer research, publishing, and interactive marketing.
Marketing is often studied as part of a business administration program, and so you would acquire knowledge, practical and professional skills in other aspects of business, in addition to marketing.
It is also often studied as a specialization in a Bachelor of Science in Communication degree – as is the case for the Marketing Communications program at Walden University. In this program you are provided with the knowledge and skills required to support the marketing initiatives of any organization through integrated communications. You also learn how to tackle the challenges of communicating in a globally diverse market with different regulations and media requirements and learn how to use media planning and modeling tools to develop a media strategy and plan with the widest reach and impact.
There is sometimes a requirement to do an internship in a masters or bachelor’s degree marketing.
What jobs are there for graduates?
Marketing is an essential tool for any business, so a marketing degree is a high demand, profitable qualification. Marketing is often taken as a major, specialization or concentration in a bachelor of business administration or other business degree, so graduates are prepared for marketing and a wide range of other positions in business.
Because marketing science is applicable to the problems of the public sector as well as the private sector, graduates are also prepared for positions in government, military and non-profit organizations.
Graduates can start a marketing career in advertising, product/sales, management, marketing research/teaching, business management, consultancy.
List of schools and programs
At Broadveiw University, we prepare students for exciting careers in high-value fields. Imagine getting paid for what you love doing. It all starts with career-based training at Broadview University.
- Bachelor of Science in Business Management
- Bachelor of Science in Business Administration
- Sports Marketing and Media, Bachelor of Science
- Internet Marketing, Master of Science (Online)
- Business Intelligence
For more than 35 years, Keiser University has provided student-centered, career-focused education in fields such as health care, business, criminal justice and information technology. Our one-class-at-a-time schedules allow busy students to focus on their education and balance the demands of work and family. Whether you choose to attend online, on campus, or both you will be part of a caring learning environment led by experienced faculty who bring textbooks to life with real-world challenges and solutions. Our unique combination of a curriculum that is in pace with technology and the skills employers value along with our “students first” approach provides an outstanding academic experience.
- Master of Business Administration with a concentration in Marketing (Online Only)
- Master in Business Administration
- Master in Business Administration Management
At Kaplan University, we offer over 180 degree and certificate programs. With three different ways to learn, you can choose the format that works best for you:
- Study wherever you have an Internet connection, because almost all of our courses are 100% online, or
- Take campus-based classes(with day and evening options available), or
- Combine campus learning with online classes (blended).
- Master of Business Administration : Marketing
- Bachelor of Science in Business Administration : Marketing
- Bachelor of Science in Business Administration : Sales Management
- And more...
- Business Administration Emphasis in Marketing B.S.
- Business Administration A.A.S.
- Business Administration B.S.
At Globe University & Minnesota School of Business we prepare students for careers in fields. Imagine getting paid for what you love doing. It all starts with career-based training at any one of our Globe University & Minnesota School of Business campuses. We offer master's, bachelor's and associate degrees, diplomas and certificates. Our graduates can be prepared for careers in business, health science, technology, legal science and creative media.
- Master of Business Administration - Marketing emphasis
- Business Administration
- Master of Science in Management
- And more...
Kaplan University is focused on recognizing the achievements of military and veteran students and offers the flexibility of an online education. Eligible students can receive college credit for prior military experience and coursework—up to 75 percent of the credit needed for a Kaplan University undergraduate degree.*
- MBA - Marketing
- BS in Business Administration - Marketing
- BS in Business Administration - Sales Management
- And more...
Earn your graduate degree online with Northcentral University. We offer online programs focused on doctoral and master’s degrees in the schools of business and technology management, education, psychology and marriage and family sciences.
- Marketing - PhD in Bus. Admin.
- Marketing - MBA
- Marketing - D.B.A.
- And more...
The Secret to Getting Ahead is Getting Started
Congratulations! Your interest in Stevens-Henager College is an important first step toward changing your life. A career-focused degree is the key to a new career with a potentially higher income, better benefits, and more satisfaction.
- Business Administration - New Media Marketing (BS)
- Business Administration (BS)
The Berkeley Advantage®is part of a proven approach to career-focused education that can help students prepare for success.
- AAS, Marketing Communications
- BS, Marketing Communications
- BS, Bus Admin
- And more...