Marketing degree programs are extremely popular among students. This is probably partly because of the very high salaries one can earn and also by the increasing number of positions in this industry. A degree in marketing would prepare graduates for a range of careers in sectors such as service industries, non-profit organizations, retail, product development, financial institutions, and more. An advanced degree in this subject is often specialized, which can lead to a greater financial reward when starting a career.
This page gives more details of the degree programs, provides links to suitable schools where they can be taken, and outlines the prospects for the future.
What do the degrees cover?
A typical marketing program would provide information and knowledge relating to various business and marketing concepts. This may include modules on pricing theories, market segments, advertising techniques, retailing, strategic and campaign planning, the principles behind market research, international marketing, and more.
There may also be the opportunity to become familiar with the dynamics that lie behind internet promotions and e-commerce. This is an area that is extremely important in today’s corporate world, as most consumers now go online in search of products and services.
What are the career prospects with a marketing degree?
With a marketing degree under your belt, there are a range of stimulating careers you could take up. Traditional profiles relate to advertising, market research, brand management, public relations and so on.
The career outlook for individuals in this sector is positive. The number of marketing degree jobs (i.e., in advertising, marketing, public relations, and promotions) is expected to rise by around thirteen percent, according to the US Bureau of Labor Statistics. This trend will be in part due to the increase in the number of goods and services available to consumers, especially in the online world.
The salary on offer to graduates in this sector is extremely rewarding. The best packages were available to those individuals working in IT companies.