Marketing is an essential tool for any business – regardless of how good the product or service is, it needs marketing in order to build a clent base. The media, technology and platform environment for marketing is becoming more diverse, and more complex, with integrated channels, and so more education and training is required to understand the field. So a marketing degree has become a high demand, profitable qualification.
But what is studied in marketing online programs, what do employers expect and what jobs can you expect to get? This page provides information on these questions and also provides links to other resources and schools where you can find out more.
Since a masters degree is really needed in order to progress in this field, you should also check out a masters in marketing.
What is studied in marketing degrees?
Marketers need to start with research. So students in marketing programs online learn how to collect accurate information and analyze market potential. You also learn how to identify customer needs in different countries and cultures, and to design, develop, implement and manage effective marketing strategies to meet those needs.
Courses include: communications, mass communications, product pricing, e-commerce, advertising, public relations, telemarketing, international marketing, brand management, consumer behavior, consumer research, publishing, and interactive marketing.
Marketing is often studied as part of a business administration program, and so you would acquire knowledge, practical and professional skills in other aspects of business, in addition to marketing.
It is also often studied as a specialization in a Bachelor of Science in Communication degree – as is the case for the Marketing Communications program at Walden University. In this program you are provided with the knowledge and skills required to support the marketing initiatives of any organization through integrated communications. You also learn how to tackle the challenges of communicating in a globally diverse market with different regulations and media requirements and learn how to use media planning and modeling tools to develop a media strategy and plan with the widest reach and impact.
There is sometimes a requirement to do an internship in a masters or bachelor’s degree marketing.
What jobs are there for graduates?
Marketing is an essential tool for any business, so a marketing degree is a high demand, profitable qualification. Marketing is often taken as a major, specialization or concentration in a bachelor of business administration or other business degree, so graduates are prepared for marketing and a wide range of other positions in business.
Because marketing science is applicable to the problems of the public sector as well as the private sector, graduates are also prepared for positions in government, military and non-profit organizations.
Graduates can start a marketing career in advertising, product/sales, management, marketing research/teaching, business management, consultancy.
List of schools and programs
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- MS in Marketing: Sports Marketing and Media
- MHA: Marketing
- DBA: Marketing - Project
- And more...
Since 1977, Keiser University has maintained a practical, hands-on approach to career-focused education to help our students achieve their personal and professional goals. Our student-centered approach remains at the foundation of the Keiser University mission and continues to attract students who prefer a more personal learning experience.
- Master of Business Administration, MBA - Marketing
- Bachelor of Arts in Business Administration with a concentration in Marketing
- Master in Business Administration - Management
- And more...
The Berkeley Advantage®
Preparing students for professional and personal success is what Berkeley College is all about. From career-focused degree and certificate programs offered in some of today’s most in-demand professions to extensive support resources, YOU are at the center of everything we do at Berkeley. Our commitment to students begins with their very first inquiries.
- AAS, Marketing Communications
- BBA, Marketing Communications
- BBA, General Business
- And more...
Saint Leo University is a Catholic, liberal arts-based university serving people of all faiths.
Rooted in the 1,500-year-old Benedictine tradition, the university seeks balanced growth in mind, body, and spirit for all members of its community. At University Campus, at education centers, and through the Center for Online Learning, Saint Leo University offers a practical, effective model for life and leadership in a challenging world; a model based on a steadfast moral consciousness that recognizes the dignity, value, and gifts of all people.
- BA: Business Administration - Marketing
- MBA: Marketing
- MBA: Social Media Marketing
- And more...
CTU® degree programs are ranked on eight Best Degree Program lists by U.S. News & World Report in 2020, including Best Online Bachelor’s Programs for Veterans and Best Online Bachelor’s Programs for the sixth year in a row.
For important information about the educational debt, earnings, and completion rates of students who attended these programs, go to: www.coloradotech.edu/disclosures
- Denver - Master of Business Administration - Marketing
- Denver - Bachelor of Science - Business Administration: Marketing
The path to a brighter future isn’t always clear. We face roadblocks and detours. Sometimes, we make a wrong turn and get lost. No matter where you are in your journey, Baker College can help you move forward to a rewarding career.
At Baker College, we know the importance of a quality education. We are regionally accredited with award-winning faculty. We will be there every step of the way so you can get where you’re going.
- Business Administration (DBA - All-But-Dissertation Option)
- Business Administration - Accelerated Program
- And more...
- Northcentral University was founded in 1996 to provide working professionals around the world with unprecedented access to richly engaging, professionally relevant, and academically-rigorous education from a U.S. university.
- As a regionally accredited, private, online and graduate-focused university, NCU offers doctoral, master’s and bachelor’s degrees in business, technology management, education, and psychology, as well as doctoral and master’s degrees in marriage and family therapy.
- Marketing - PhD in Bus. Admin.
- Marketing - MBA
- Marketing - D.B.A.
- And more...
No matter what occupation you choose to pursue, the competition for a good job is fierce. Lansdale School of Business (LSB) can help you stand out from the rest by teaching you the specific skills you need to succeed in the career you desire.
- Associate Degree-Marketing Management
Serious about success? With your busy schedule and the desire to move your education forward, at AIU®, you can earn an accredited associate, bachelor’s or master’s degree at a pace that works for you anywhere, anytime, 24/7.
American InterContinental University™ is regionally accredited by the Higher Learning Commission. (www.hlcommission.org)
- Associate of Arts Business Administration
- Master of Business Administration
- Bachelor of Business Administration
You can prepare for a new career with help from Charter College. Our accelerated Associates Degree, and Certificate programs are designed to help you complete your education as quickly as possible. We offer year-round classes and flexible scheduling - study anytime from anywhere. We provide students not only with the technical skills necessary for success, but also job search and placement assistance so you can find new opportunities after graduation.
- Certificate - Business Office Administration