SearchMetrics announced their 2014 SEO ranking factors study is now ready for download.
Every year, SearchMetrics releases the study but this is the largest study they’ve done, with almost 100 pages and by adding dozens of new factors like time of site, bounce rate, fresh links and others.
The key take away from here is that content may now be truly king. Marcus Tober from SearchMetrics said in the report that content is “no longer an addition to, but is the main focus of, SEO .”
Here is a breakdown of a couple of factors.
- There is a measurable correlation between the quality of content and rankings. This is demonstrated by, among others, the analysis of two new features based primarily on word co-occurrence analysis: Proof and Relevant Terms.
- The length of content continues to increase.
- A good internal linking structure is an important factor, and probably the most underrated SEO measure.
Onpage Technical SEO
- Onpage, the keyword remains an important part of the overall concept for SEO, often represented by a balanced presence in Title, Description, Body copy, H1, H2, etc. Needless to say, that keyword stuffing should still be avoided. However, there is a definite trend towards developing keywords to topics to generate holistic content.
- Site load speed is a veryRF Robot important performance factor.
- Good site architecture is the beginning and end of effective SEO.