The Apple Watch is likely to be the star of the show at a special event on Monday March 9 at the Yerba Buena Center in San Francisco. Apple CEO Tim Cook spoke to The Telegraph about the company’s first smart wearable and talked about what will motivate a purchase decision for the Apple Watch now.
Darrell Etherington, Writer at TechCrunch:
Cook told the Telegraph that he suspects an initial driver for sales will be that consumers want the Apple Watch as a fashion statement, and the company has clearly been hard at work setting up the accessory in that light. The watch is also incredibly accurate, Cook reminds us, able to keep time within 50 milliseconds of variation. But the apps are the real story, and in the end the Apple Watch is still a convenience accessory – with the opportunity to become even more powerful in that regard once it’s present in the real world in a sizeable population, which will drive integrations with more of the other devices that we use on a daily basis.
In the Telegraph interview, Cook offers the example of the Apple Watch replacing your car’s physical keys or dedicated fob. It’s a powerful use case to propose because it’s immediately apparent that if one already has an Apple Watch for the benefits of notifications and communication it offers, migrating the functions of other dedicated gadgets with similar radio and sensor loadouts to the wearable makes a ton of sense.